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Statistics About Businesses
that are Online

People want convenience and simplicity. Thus the Internet is their tool of choice for making purchases and purchase decisions. They are looking and there are only two choices for who they will find;

1. Your Company or

2. Your Competition

What they are trying to avoid is having to pack the kids into the car, fight traffic, find a parking space, and go inside your business just to look around and see if you have what they want and compare prices. 

Until the Internet, people had no choice other than to go into your store because they could not find the information they were looking for in the Yellow Pages, Newspaper, or on Television. People used to respond well to direct mailing offers, newspaper ads, and television commercials, and they still do, but now they get online before they go and buy anything, that's right, anything.

The more money they are going to spend the more likely they are going on to the Internet first. Especially the more affluent and elderly because right now the Baby-Boomers are entering retirement and they have obtained a certain amount of on-going income through their investments and holdings. The Baby-Boomers are the largest segment of the online population and that is why every business must have a website. 

“Small businesses that use the Internet have grown 46% faster than those that did not.” 
     - American City Business Journals

“The average annual income of small businesses that use the Internet is 58% greater than the small business in general.”  
     - IDC, April 2000

“In a recent Business Week survey of 1,979 people, 24% said that online shopping would decrease the amount of money they spend at retail stores over the next six months.”
     - Business Week e.biz, June 21, 1999

“Brick and mortar retailers who also sell online account for 62% of all online sales. Their share is expected to grow to 85% within five years.” 
     - Jacques Chevron, 1999

"Sales of clothing are No. 2 behind computers as more women shop on the Internet" 
     -LA Times December 21st, 2002

"Shoppers continued to hit the Net as the holiday shopping season headed into the final lap, spending $11.35 billion between Nov. 1 and last week." 
     - LA Times December 23rd, 2002

See last years annual sales report from Robyn Greenspan

See what the stats are if your clients are other businesses

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