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Business to Business Statistics | Online Business Statistics | Internet Demographics | Internet Population Growth | Amount of Internet Use |Online Holiday Shopping Statistics | Internet Spending Statistics | Internet Statistics | Online Internet Population | Online Spending Statistics | Regional Internet Statistics | Online Sales Statistics | U.S. E-commerce Statistics | Online Business Statistics | Internet Usage Statistics | Visa Card Usage on the Internet | Website Statistics | Website Prove they are Worth It

Online Shopping is Steadily Going Up

Even during the year of 9-11, when retail sales hit an all-time low, more and more people were turning to the Internet to do their shopping.

Shop.org's annual retailing study, conducted by Forrester Research of 150 retailers, revealed high e-commerce expectations for the year. The study predicts online sales (including travel) will grow to $144 billion in 2004, representing 27 percent growth over 2003.

The online sales increase will fuel double-digit growth in categories such as health and beauty (61 percent); apparel (42 percent); and flowers, cards, and gifts (41 percent). The report expects total online sales to account for 6.6 percent of total retail sales in 2004, compared to 5.4 percent in 2003, and 3.6 percent on 2002. Online sales figures were broken in 2003 when revenues climbed to $114 billion — a 51 percent increase over 2002. Compounding the good news about the sales figures, the study found that 79 percent of retailers were profitable in 2003, compared to 70 percent in 2002.

Shop.org, a division of the National Retail Federation, found robust growth in several online shopping categories in 2003. Online travel sales increased 91 percent over 2002 to $52.4 billion; home and office generated $11.1 billion; and computer hardware and software rang up $11.0 billion.

Here is the most recent chart as provided by the U.S. E-commerce Stats

Period  Retail Sales1  E-commerce Quarter-to-Quarter Year-to-Year 
(millions of dollars) Sales Online Percent Change  Percent Change 
Total  E-commerce2  as a Percent of Total U.S. Sales  Total Sales E-commerce Sales Total Sales E-commerce Sales
1999 4th Quarter  787,212 5,335 0.7 8.1 (NA)  9.1 (NA) 
2000 1st Quarter  714,561 5,663 0.8 -9.2 6.1 11.2 (NA) 
          2nd Quarter  774,677 6,185 0.8 8.4 9.2 7.4 (NA) 
          3rd Quarter  768,139 7,009 0.9 -0.8 13.3 5.5 (NA) 
          4th Quarter  812,809 9,143 1.1 5.8 30.4 3.3 71.4
  3,070,186            
2001 1st Quarter  724,731 7,893 1.1 -10.8 -13.7 1.4 39.4
          2ndQuarter  802,662 7,794 1 10.8 -1.3 3.6 26
          3rd Quarter  779,096 7,821 1 -2.9 0.3 1.4 11.6
          4th Quarter  850,265 10,755 1.3 9.1 37.5 4.6 17.6
  3,156,754            
2002 1st Quarter  738,185 9,549 1.3 -13.2 -11.2 1.9 21
         2nd Quarter 814,626 10,005 1.2 10.4 4.8 1.5 28.4
         3rd Quarter 818,061 10,734 1.3 0.4 7.3 5 37.2
         4th Quarter 859,250 13,999 1.6 5 30.4 1.1 30.2
  3,230,122            
2003 1st Quarter  767,433 12,115 1.6 -10.7 -13.5 4 26.9
         2nd Quarter 852,760 12,718 1.5 11.1 5 4.7 27.1
         3rd Quarter 867,242 13,651 1.6 1.7 7.3 6 27.2
         4th Quarter (r) 912,109 17,512 1.9 5.2 28.3 6.2 25.1
  3,399,544            
2004 1stQuarter3 (p) 834,829 15,515 1.9 -8.5 -11.4 8.8 28.1

As verified on the United States Online Spending Census website

NA Not available. (r) Revised. (p) Preliminary. 1 Estimates exclude Food Services.

2 E-commerce sales are sales of goods and services where an order is placed by the buyer or price and terms of sale are negotiated over an Internet, extranet, Electronic Data Interchange (EDI) network, electronic mail, or other online system. Payment may or may not be made online.3 Estimated measures of sampling variability (shown as percents) for 1st quarter 2004 estimates: coefficient of variation (cv) of total sales - 0.6; cv of e-commerce - 4.3; standard error (se) of e-commerce as a percent of total sales - 0.1; se of quarter-to-quarter change in total sales - 0.2; se of quarter-to-quarter change in e-commerce - 1.2; se of current quarter to same-quarter-a-year-ago change in total sales - 0.4; se of current quarter to same-quarter-a-year-ago change in e-commerce - 1.8. Measures of sampling variability for estimates from prior quarters can be obtained by dividing the margin of error for the estimate as published in the Reliability of Estimates section of prior releases by 1.645.

Note: Estimates are not adjusted for seasonal variation, holiday or trading-day differences, or price changes. For information on confidentiality protection, sampling error, nonsampling error, sample design, and definitions, see http://www.census.gov/mrts/www/nrely.html.

One of the major reasons online e-commerce is going up
is due to the steady increase in the number of online users from Home.

Active Home Internet Users by Country, April 2004
Country March April Growth Change
2004 2004
Australia 8,227,836 8,441,341 2.59% 213,505
Brazil 12,269,533 11,913,640 -2.90% -355,893
France 14,103,852 13,927,159 -1.25% -176,693
Germany 27,172,467 27,083,535 -0.33% -88,932
Hong Kong 2,546,983 2,558,576 0.46% 11,593
Italy 15,585,562 2,558,576 0.46% 11,593
Japan 30,498,645 30,793,813 0.97% 295,168
Netherlands 7,855,927 7,994,859 1.77% 138,932
Spain 8,188,114 8,338,762 1.84% 150,648
Sweden 4,607,584 4,639,081 0.68% 31,497
Switzerland 3,105,164 3,228,645 3.98% 123,481
United 20,742,342 21,093,948 1.70% 351,606
Kingdom
United 144,403,184 143,041,743 -0.94% -1,361,441
States
TOTALS 299,307,191 298,887,224 -0.14% -419,967
Source: Nielsen//NetRatings
 
 
Month of May 2004, Panel Type: Home
 
 
May 2004
April 2004
% Change
 
Sessions/Visits per Person per Month
30
29
2.08
 
Domains Visited per Person per Month
58
59
-0.39
 
Web Pages per Person per Month
1,013
981
3.23
 
Page Views per Surfing Session
34
34
0
 
PC Time Spent per Month
24:16:40
24:14:27
0.15
 
Time Spent During Surfing Session
0:48:56
0:49:52
-1.89
 
Duration of a Web Page Viewed
0:00:46
0:00:46
0
 
Active Digital Media Universe
300,459,706
298,887,224
0.53
 
Current Digital Media Universe Estimate
460,076,586
461,477,399
-0.30
 
 

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