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October 1, 2003 -- (WEB HOST INDUSTRY REVIEW) -- Interland released the results of its 2003 Holiday E-commerce Survey today, a nationwide study of 260 online businesses who subscribe to Interland shared hosting services.
The survey found that 78 percent of companies said they benefited from having a Web site, with 56% of those surveyed able to attribute some portion of their annual sales to their online presence.
According to the results of the survey, sales and marketing was the area most positively impacted by having a Web site. Over half (51%) of respondents agreed with the statement that their Web site provided credibility, and 28 percent said they relied heavily on their Web sites to hit sales targets. The survey also found that having a Web site provided a critical building block developing products (21%) and helped reduce costs (19%).
"Interland's latest research reinforces the growing importance of Web sites to small businesses," said Joel Kocher, chairman and CEO of Interland. "As more and more consumers connect using the Web, it's vital that small businesses gain an effective online presence. This study shows that small and medium-sized businesses already on the Internet are finding it to be a true business tool, with 56 percent of those surveyed being able to attribute some portion of their annual sales to their online presence."
The survey asked respondents about their expectations for online sales during the upcoming holiday season and 46 percent said that at least some portion of their online sales would be conducted online. Of the respondents that expected to see online sales, 22 percent reported that their online holiday sales would account for more than 50 percent of their 2003 annual sales, 11 percent said 26-50 percent, 17 percent said 11-25 percent and a full 50 percent said online sales would account for up to 10 percent.
Interland conducted the invitation-only online survey in September.
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