Go to Business Website Design Business Website Design Go to Business Website Design
We are offering to build a website for your business absolutely free for a guided tour.
Go to Business Website Hosting Business Website Hosting Go to Business Website Hosting
Take advantage of the business building tools included with each hosting package.
Go to Search Engine Submission Search Engine Submission Go to Search Engine Submission
Discover how powerful internet success can be once you have high rankings.
go to Internet Marketing Tools Website Design Templates Go to Internet Marketing Tools
Save a lot on your development costs and get your business online faster by starting with a pre-built website template which we can customize especially for your business.
go to Internet Marketing Tools Learning Knowledgebase Go to Internet Marketing Tools
Read Articles on Affiliate Programs, E-mail Marketing, Internet Marketing, Internet Statistics, and Search Engine Promotion.
Identity Designs News Scroll (15sec delay)
 CLIENT TESTIMONIALS
Chris Gutierrez of SoCalSeniors.com
Finding a company or person who goes above and beyond their job description or duties is rare in today's business world. If someone is looking for a great product at an even better price, I would highly recommend Identity Designs.
 Chris Gutierrez of SoCalSeniors.com
Larry Fair of LiveInternetWeddings.com
I would highly recommend Identity Designs to anyone who would want to have a professionally designed web site. First impressions are extremely important, and your website represents your business face to the world.
 Larry Fair of LiveInternetWeddings.com

Business to Business Statistics | Online Business Statistics | Internet Demographics | Internet Population Growth | Amount of Internet Use |Online Holiday Shopping Statistics | Internet Spending Statistics | Internet Statistics | Online Internet Population | Online Spending Statistics | Regional Internet Statistics | Online Sales Statistics | U.S. E-commerce Statistics | Online Business Statistics | Internet Usage Statistics | Visa Card Usage on the Internet | Website Statistics | Website Prove they are Worth It

Regional Differences Among Today's Internet Users

Online surfing habits could be dictated by geography — or vice-versa — according to research that analyzes usage by region. Advertising.com measured online ad reactions, while Pew Internet & American Life Project focused on overall Internet usage, of various U.S. geographic regions, with both finding disparities across the nation.

Based on 6.9 billion ad impressions (views) during July 2003, Advertising.com measured the "clickthrough rate" [define] as well as the "conversion rate" (taking action on an ad after clicking), and found that Internet users in the South Atlantic region of the U.S. viewed the most impressions and generated the most clicks, while Mid-Atlantic surfers had higher conversions.

Advertising.com Research Director, William Masterson, points out that while the firm has the ability to geo-target, the ads measured in this report were not geo-specific, and the same creatives were served across all the regions.

Advertising Performance by Region

Region

Impressions

Clicks

Conversions

South Atlantic
(DE, DC, FL, GA, MD,
NC, SC, VA, WV)

107

103

102

West South Central
(AR, LA, OK, TX)

101

98

103

Mid-Atlantic
(NJ, NY, PA)

99

94

105

New England
(CT, ME, MA, NH,
RI, VT)

92

89

91

Pacific
(AK, CA, HI, OR, WA)

85

77

80

East North Central
(IL, IN, MI, OH, WI)

81

77

89

East South Central
(AL, KY, MS, TN)

70

70

68

West North Central
(IA, KS, MN, MO,
NE, ND, SD)

70

67

73

Mountain
(AZ, CO, ID, MT, NV,
NM, UT, WY)

66

64

69

Source: Advertising.com

The 2003 regional study conducted by Pew Internet & American Life Project made some interesting observations in the areas that Advertising.com found most responsive to online ads.

Pew categorized the Southeast ( Florida , Georgia , South Carolina , North Carolina ) as a racially and ethnically diverse user group with the second highest daily home access in the country at 80 percent. Certain groups of the Southeastern population were above the national average for Internet usage: 59 percent of Southeastern Hispanics were online, compared to 54 percent nationally; and 64 percent of Southeasterners in the $30,000 to $50,000 household annual income were Internet users, compared to 61 percent nationally.

Pew's assessment of the Mid-Atlantic region ( Delaware , New Jersey , New York , Pennsylvania ) found the highest proportion of female users in the country at 54 percent, and an Internet population that tallied higher than the national sample in many cases. There were more Black and Hispanic Internet users in the Mid-Atlantic region; more 18-to-34 year olds; and more users in the $50,000 and over annual household income range than the national average.

Could the higher proportion of home users in the Southeast and female users in the Mid-Atlantic correlate to the higher clickthrough and conversion rate? "The short answer is 'maybe,'" said Masterson. "The proportion of female or home users in a region would impact clicks or conversions only to the degree that a female is more or less likely to click/convert than a male or a home user is more or less likely to click/convert than a work user."

The Capital and Mountain regions had the highest Internet penetration among those aged 18 through 24, and California led the nation with highest penetration among seniors.

What Percentage of Each Age Group
Are Online in Each Region?

Region

18-24

25-34

35-44

45-54

55-64

65+

California

74.1%

70.4%

71.8%

59.4%

64.4%

30.6%

Mid-Atlantic
(PA, NJ, DE, NY)

80.8%

68.9%

59.6%

55.3%

44.6%

16.1%

Industrial Midwest
(IL, IN, OH, MI)

71.8%

71.7%

61.7%

50.0%

44.1%

15.9%

Mountain
(CO, UT, ID, NV,
WY, MT)

83.0%

69.1%

67.3%

57.3%

54.8%

28.3%

Capital Region
(MD, VA, DC)

85.0%

74.5%

67.4%

61.1%

53.1%

22.5%

New England
(CT, MA, VT, RI,
ME, NH)

77.4%

76.8%

71.7%

59.2%

57.5%

24.5%

Border States
(TX, NM, AZ)

75.1%

71.2%

62.5%

50.0%

57.0%

21.1%

South
(TN, AL, MS, LA,
WV, KY, AK)

65.8%

63.7%

54.5%

39.1%

31.4%

13.1%

Southeast
(FL, GA, NC, SC)

73.1%

68.8%

63.8%

45.4%

42.3%

23.6%

Upper Midwest
(MN, ND, SD, WI)

78.0%

69.0%

65.7%

52.8%

59.8%

14.4%

Midwest
(MO, NE, KS, OK, IA)

71.7%

67.9%

64.8%

45.4%

50.5%

14.7%

Pacific Northwest
(OR, WA)

79.7%

77.8%

74.3%

NA

NA

NA

NATIONAL

75.7%

71.1%

65.4%

53.4%

48.6%

19.4%

Source: Pew Internet & American Life Project

October 2, 2003

All of the websites sold with Identity Designs solution include all of the capabilities needed to have a successful online business including the ability of gathering e-mail addresses into a database and allowing you to send out an e-mail or newsletter to as many of them as you want. Also the ability to promote yourself to most of the top search engines with one click of a button and have unlimited pages, modifications, and changes.

TAKE US FOR A FREE TEST DRIVE

 


The Online Business News
DISCOVER SECRETS TO BUILDING
A SUCCESSFUL ONLINE BUSINESS

- delivered to your inbox every month -
Name :   
E-mail :   
$96 SUBSCRIPTION VALUE - FREE
ALL INFORMATION KEPT CONFIDENTIAL
DO BUSINESS WITH A TRUSTED NAME
IDENTITY DESIGNS
is a member of the
International
Council of Online Professionals
.
IDENTITY DESIGNS is a registered member of the International Council of Online Professionals.


IDENTITY DESIGNS
is a Member of
The Better
Internet Bureau
IDENTITY DESIGNS is a Certified Member of The Better Internet Bureau
Read News and Articles on: Free Website Marketing | Online Spending | Internet Marketing | Search Engine Promotion | Internet Statistics | Website Design | Link to Us

WHY US    ::   WEBSITE DESIGN   ::   WEBSITE HOSTING   ::   SEARCH ENGINE SUBMISSION   ::   INTERNET MARKETING

HOME   ::   ABOUT US   ::   TESTIMONIALS   ::   WEBSITE PORTFOLIO   ::   SUPPORT

Copyright © 2004 Identity Designs All rights reserved.   ::   Privacy Policy :: Terms of Use :: No Spam Policy :: Link Exchange

 

Sign up for PayPal and start accepting credit card payments instantly.