Business to Business Statistics | Online Business Statistics | Internet Demographics | Internet Population Growth | Amount of Internet Use |Online Holiday Shopping Statistics | Internet Spending Statistics | Internet Statistics | Online Internet Population | Online Spending Statistics | Regional Internet Statistics | Online Sales Statistics | U.S. E-commerce Statistics | Online Business Statistics | Internet Usage Statistics | Visa Card Usage on the Internet | Website Statistics | Website Prove they are Worth It The U.S. Market Internet Population
is growing everyday.
More and more, people are getting on the Internet and studies show that the Internet is people first choice for trying to find a local businesses, 7 to 1 over the yellow pages. It is more convenient, with less hassle, and far less time consuming than conventional means.
According to April 2003 figures from the experts at Nielsen//NetRatings, Seattle tops the list of Internet penetration markets, with 81 percent of its inhabitants connected. However, aggregated data from The Media Audit for the first quarter of 2003 puts Ann Arbor, Mich. in the lead position at more than 76 percent penetration.
Appearing in the top twenty for both lists are the following markets: Seattle; Boston; San Francisco; Hartford, Conn.; Washington, D.C.; Denver; Orlando, Fla.; Salt Lake City; and Minneapolis.
Top Internet Markets,
April 2003, (AT HOME) |
Market |
Household
Internet
Penetration |
Seattle |
81.0% |
San Diego |
79.2% |
Boston |
78.2% |
San Francisco |
77.6% |
Portland |
76.2% |
Hartford/New Haven |
76.1% |
Washington DC |
74.4% |
Sacramento |
73.5% |
Kansas City |
73.1% |
Los Angeles |
71.1% |
Denver |
70.3% |
Columbus |
70.1% |
Baltimore |
69.7% |
Detroit |
69.6% |
Orlando |
69.4% |
New York |
69.1% |
Philadelphia |
68.8% |
Indianapolis |
68.4% |
Salt Lake City |
68.3% |
Minneapolis |
68.2% |
Source: Nielsen//NetRatings |
|
Top Internet Markets,
January 2002 to March 2003 |
Market |
Household
Internet
Penetration |
Ann Arbor, MI |
76.3% |
Madison, WI |
70.5% |
Washington, DC |
70.4% |
Colorado Springs, CO |
68.1% |
Seattle-Tacoma, WA |
68.4% |
Atlanta, GA |
67.6% |
Austin, TX |
67.5% |
Denver, CO |
67.1% |
Raleigh-Durham, NC |
66.8% |
Salt Lake City, UT |
66.5% |
San Jose, CA |
66.1% |
Minneapolis-St. Paul, MN |
66.0% |
Boston, MA |
65.4% |
Columbia-Jefferson City, MO |
65.2% |
San Francisco, CA |
64.8% |
Des Moines, IA |
64.0% |
Hartford, CT |
63.9% |
Orlando, FL |
63.7% |
Boise, ID |
63.7% |
Columbia, SC |
62.9% |
Source: The Media Audit |
|
What Percentage of Each Age Group
Are Online in Each Region? |
Region |
18-24 |
25-34 |
35-44 |
45-54 |
55-64 |
65+ |
California |
74.1% |
70.4% |
71.8% |
59.4% |
64.4% |
30.6% |
Mid-Atlantic
(PA, NJ, DE, NY) |
80.8% |
68.9% |
59.6% |
55.3% |
44.6% |
16.1% |
Industrial Midwest
(IL, IN, OH, MI) |
71.8% |
71.7% |
61.7% |
50.0% |
44.1% |
15.9% |
Mountain
(CO, UT, ID, NV,
WY, MT) |
83.0% |
69.1% |
67.3% |
57.3% |
54.8% |
28.3% |
Capital Region
(MD, VA, DC) |
85.0% |
74.5% |
67.4% |
61.1% |
53.1% |
22.5% |
New England
(CT, MA, VT, RI,
ME, NH) |
77.4% |
76.8% |
71.7% |
59.2% |
57.5% |
24.5% |
Border States
(TX, NM, AZ) |
75.1% |
71.2% |
62.5% |
50.0% |
57.0% |
21.1% |
South
(TN, AL, MS, LA,
WV, KY, AK) |
65.8% |
63.7% |
54.5% |
39.1% |
31.4% |
13.1% |
Southeast
(FL, GA, NC, SC) |
73.1% |
68.8% |
63.8% |
45.4% |
42.3% |
23.6% |
Upper Midwest
(MN, ND, SD, WI) |
78.0% |
69.0% |
65.7% |
52.8% |
59.8% |
14.4% |
Midwest
(MO, NE, KS, OK, IA) |
71.7% |
67.9% |
64.8% |
45.4% |
50.5% |
14.7% |
Pacific Northwest
(OR, WA) |
79.7% |
77.8% |
74.3% |
NA |
NA |
NA |
NATIONAL |
75.7% |
71.1% |
65.4% |
53.4% |
48.6% |
19.4% |
Source: Pew Internet & American Life Project |
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