Go to Business Website Design Business Website Design Go to Business Website Design
We are offering to build a website for your business absolutely free for a guided tour.
Go to Business Website Hosting Business Website Hosting Go to Business Website Hosting
Take advantage of the business building tools included with each hosting package.
Go to Search Engine Submission Search Engine Submission Go to Search Engine Submission
Discover how powerful internet success can be once you have high rankings.
go to Internet Marketing Tools Website Design Templates Go to Internet Marketing Tools
Save a lot on your development costs and get your business online faster by starting with a pre-built website template which we can customize especially for your business.
go to Internet Marketing Tools Learning Knowledgebase Go to Internet Marketing Tools
Read Articles on Affiliate Programs, E-mail Marketing, Internet Marketing, Internet Statistics, and Search Engine Promotion.
Identity Designs News Scroll (15sec delay)
 CLIENT TESTIMONIALS
Chris Gutierrez of SoCalSeniors.com
Finding a company or person who goes above and beyond their job description or duties is rare in today's business world. If someone is looking for a great product at an even better price, I would highly recommend Identity Designs.
 Chris Gutierrez of SoCalSeniors.com
Larry Fair of LiveInternetWeddings.com
I would highly recommend Identity Designs to anyone who would want to have a professionally designed web site. First impressions are extremely important, and your website represents your business face to the world.
 Larry Fair of LiveInternetWeddings.com

10 Deadly Sins for any Website | 12 Reasons Why Your Business Needs a Website | Basic Website Design | Building Links | Design a Website | E-mail Marketing | Entrepreneurs | Fire Your Website | Submit to the Search Engines| Improve Marketing | Exchange Links | Marketing Your Website | Do you Need a Website | How to Obtain E-mail Addresses Legally | Offer Your Client's Support Online | Internet Marketing | Reasons Why a Website will help Your Business| Redesign Your Site | Website ROI | Search Engines | Website Promotion | How to Get into the Top 10 | View the Top 100 Categories | Types of Online Businesses | Webdesign | Webdesign Do's | Website's Prove They are Worth It | Why you Should get Your Business on the Internet | Zoom to the Top of the Search Engines | How to get a Swarm of Traffic to Your Website


Maximizing ROI via Web Site Traffic Analysis


We are clearly well past the innocent "golden age" of the Internet - Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue. Qualified traffic is the name of the game, as it's the oxygen that keeps a good ecommerce web site thriving. Consequently, it's very important to have an understanding of your web site traffic or visitor activity; i.e. baseline information that includes the number of visitors during specific time periods, originating location (domain), where the visitors went on a site and how long they stayed on specific sections or pages of a web site. The de facto industry standard traffic analysis tool application is Web Trends, manufactured/supported by netiQ, Inc., which we will focus on in this article.

Fundamentals and Jargon Watch

All traffic analysis tools rely primarily upon information that is extracted from log files; i.e. files that are maintained on your server which show where a visitor came from, what keyword(s) they used to find your site (if applicable), what Operating System and Browser versions they are using, etc. Identity Designs provides this feature with all of the websites sold and will help you to learn how to make good use of it and teach you how to use these stats to save money on your advertising, increase your return on advertising, and what products and services in your website are getting the most attention.

It's critical in today's bottom line business environment to have the ability to analyze web traffic (visitors) and patterns and then integrate this knowledge with your overall business processes - what do you pay for traffic, is it converting (people are buying your goods and services), how long are people staying on specific sections or pages of your web site, what marketing expenditures are working and which aren't!

You know your entering the reality distortion field (we marketing types need to justify our fees & services) and need to raise your jargon filters to stun level when you hear and/or see these keywords; i.e. clickstream traffic (fancy way of saying traffic or visitors delivered via mouse clicks to your web site), ebusiness solutions (meaning - selling your products/services via an ecommerce site) or my all-time personal favorite, "ebusiness intelligence" (what's ebusiness and what determines if it's "intelligent").

Traffic Counter Applications

First and foremost, do you really need a comprehensive product like Web Trends (more on the different applications later) or can you get by with a click (traffic) counter application like the Hit Box? The latter company provides a free plain vanilla traffic counter which can be easily set up in minutes via your web site. Hit Box is a great product and used by hundreds of thousands of web sites, so it may be sufficient for your business, if you just want very basic info ("Page Views and Daily Unique Visitors) and don't mind advertising for another company via your web site.

But, there are some downsides to utilizing Hit Box, you must install their "button" on your Index (home) page and it only provides you with basic traffic information (how much per day with a forecast based on these numbers). You can upgrade to their HitBox Professional which is very similar to Web Trends basic application ("Web Trends Log Analyzer") - but, you have to pay for this service on a traffic basis which can get expensive, depending on your overall traffic.

Web Trends Applications and Interface

Web Trends (the company) was acquired by netiQ, Inc. the parent company about 18 months ago due to their strong market leadership position with web traffic analysis software. Like many good web-focused software companies, netiQ enables you to download all of their apps for a 30 day trial period. Estimates range from 60-80% market share for one of their three primary products; i.e. "Web Trends Log Analyzer," their baseline $500. USD application which is a good solution for most web sites that have a single domain or under 25 in total; "Web Trends Analysis Suite" (SRP $2.5K USD), which incorporates the functionality of the Log Analyzer product and adds more features for managing bandwidth usage (interior and external), monitoring and alerting an IT Manager or Department for server related problems and handles up to 100 domains (sites); the "Web Trends Intelligence Suite" is their top of the line product (pricing varies depending on bundled services) geared for enterprise customers, it includes integration and training services for integrating the application with Online Analytics Processing Tools ("OLAP" yes another ebiz acronym) or other types of reporting tools.

All of the sites sold through Identity Designs already include a website statistics tool that will tell you exactly how many people have been to your website, what website they came from, what keywords they used to find your website, what pages they looked at and for how long, as well as details for the past 30 days, visitors per day of the week and hour.

Practical Usage

So what do you want to measure and what type of custom reports do you want to run once you get the software installed? You will want to measure how much traffic (visitors) is coming to your web site per day, week, month, where they are coming from (country of origin), and where visitors going on your web site; i.e. home page, internal pages and of these what specific pages; i.e. About Us Products, Services your Shopping Cart, etc. Pay careful attention to usage times, how long people are staying on specific pages; too long may indicate they can't figure out your content, or your content is so good its meaningful and educational. For example, if your "White Paper Resource" section is the most frequently visited and the visitor sessions (time elements) are long (2-4 minutes) then this means your content is being well received. But, if everyone is just reading your White Papers but not filling out your response forms then you may need to alter some aspects of your business processes and how you communicate them via your web site.

Web Trends compliments ongoing advertising campaigns and processes - it lets you capture critical ROI ("Return on Investment") information by giving you an accurate picture of traffic and usage patterns that should correlate with what your ad agency or marketing partner is telling you or confirming with their own reports. For example: If your deploying an opt-in e-mail campaign and bringing people to a specific "landing page" (specific page where people are directed to that may include an "offer") you need to carefully monitor if people are clicking through to the page and how long they are staying and/or going to your shopping cart to purchase a product or a registration fulfillment page. If the session times (how long they stay on a page) are short and people aren't filling out a form or converting (purchasing or taking a specific action) then you clearly have some work to do on your web site content and or business processes.

All of the websites sold with Identity Designs solution include all of the capabilities needed to have a successful online business including the ability of gathering e-mail addresses into a database and allowing you to send out an e-mail or newsletter to as many of them as you want. Also the ability to promote yourself to most of the top search engines with one click of a button and have unlimited pages, modifications, and changes.

That is why we offer the only complete solution in one affordable package. When you're ready, take us for a test drive and we will show you in 30 minutes how you can build your online empire successfully and easily without costing you an arm and a leg. To get started click here.

 


The Online Business News
DISCOVER SECRETS TO BUILDING
A SUCCESSFUL ONLINE BUSINESS

- delivered to your inbox every month -
Name :   
E-mail :   
$96 SUBSCRIPTION VALUE - FREE
ALL INFORMATION KEPT CONFIDENTIAL
DO BUSINESS WITH A TRUSTED NAME
IDENTITY DESIGNS
is a member of the
International
Council of Online Professionals
.
IDENTITY DESIGNS is a registered member of the International Council of Online Professionals.


IDENTITY DESIGNS
is a Member of
The Better
Internet Bureau
IDENTITY DESIGNS is a Certified Member of The Better Internet Bureau
Read News and Articles on: Free Website Marketing | Online Spending | Internet Marketing | Search Engine Promotion | Internet Statistics | Website Design | Link to Us

WHY US    ::   WEBSITE DESIGN   ::   WEBSITE HOSTING   ::   SEARCH ENGINE SUBMISSION   ::   INTERNET MARKETING

HOME   ::   ABOUT US   ::   TESTIMONIALS   ::   WEBSITE PORTFOLIO   ::   SUPPORT

Copyright © 2004 Identity Designs All rights reserved.   ::   Privacy Policy :: Terms of Use :: No Spam Policy :: Link Exchange

 

Sign up for PayPal and start accepting credit card payments instantly.