Category: Tutorials & Teachings

Tutorials & Teachings: How to Get Great Organic Search Engine Listings

Several times each day I get approached by site owners wanting to be in the top 5, 10, top page for organic (frëe) listings. The organic results are those that display to the left and below "Sponsored Sites" or "Sponsored Results" at Google, MSN and Yahoo!. These "Sponsored" advertisement boxes are part of Pay-Per-Click programs where site owners bid for positioning.

Tutorials & Teachings: 12 Traits of Successful Small Business Owners

Tutorials & Teachings: Create the perfect business or organization newsletter

On-time newsletters require careful editing and a format that can be easily prepared under last-minute conditions. The following ten tips can help you review the success of your current newsletter program or set up an effective newsletter to promote your business.

Tutorials & Teachings: Q & A with an Internet Marketing Head

Audible hired her late in 2003 to turn around its withering affiliate program, which at the time brought in less than o­ne percent of revenue. Just over a year later, executives say it's share is in the range of 15 to 20 percent.

Based o­n that success, Audible promoted Kirsch to run all its o­nline marketing channels, and she now divides her time between the affiliate program, paid media, and search. She recently took out a half-hour to speak with ClickZ about the best uses of affiliate marketing, why it irks her that the channel has such a bad rap, and the role blogs have played in Audible's affiliate success.

Tutorials & Teachings: Ten Tips for Getting Customers to Buy More

Tutorials & Teachings: What Do Women Want Online? Ten Tips for E-tailers

Clearly, women have become a prime driver — perhaps the prime driver — of e-commerce.

In 2004, female shoppers made 64 percent of o­nline purchases, according to <A href="http://www.resource.com/" target=_blank>Resource Interactive. "And that figure just continues to rise," says Kelly Mooney, o­ne of Resource Interactive's lead partners.

Tutorials & Teachings: Site Design Tips to Improve Your Sales — Part I

The better designed your site, the better your chances of making the sale.

Research has long shown that the leading factor in persuading shoppers to buy from an e-commerce Web site is ease of navigation — findings that were supported in a recent survey by Jupiter Research (which is also owned by the publisher of this Web site.) In other words, customers are saying "make your site easy-to-use, and you'll earn our sale."

If usability is the key to a better bottom line, then what specifically will improve your site's ease of use?

Tutorials & Teachings: Part Five - Submitting Via Paid Listings

Every major search engine with significant traffic accepts paid listings. This unique form of search engine advertising means that you can be guaranteed to appear in the top results for the terms you are interested in within a day or less. Given this, paid listings are an option that should be explored by site owners who wish to quickly build visibility. They may also be a long-term advertising option for some.

Tutorials & Teachings: Part Four - Submitting To Crawlers

Crawler-based search engines automatically visit web pages to compile their listings. This means that, unlike directories, you are likely to have several if not many pages listed with them. This also means that by taking care in how you build your pages, you might rank well in crawler-produced results.

Optimizing pages for crawlers is covered more in the Optimizing For Crawlers section of Search Engine Watch. If you have time, it is recommended that you read the pages in this section, especially the Search Engine Placement Tips page. However, by simply following the submission tips below, you can at least get your pages listed with crawlers, where they might naturally rank well for certain terms.

Tutorials & Teachings: Part Three - Submitting To Directories

Directories are search engines powered by human beings. Human editors compile all the listings that directories have. Getting listed with the web's key directories is very important, because their listings are seen by many people. In addition, if you are listed with them, then crawler-based search engines are more likely to find your site and add it to their listings for free.