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 Topic: Internet MarketingThe new items published under this topic are as follows.
Posted by: Chris Sherman on Thursday, June 16, 2005 - 03:41 AM
Internet_Marketing
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<FONT face=Verdana size=2>Attracting people to your Web site through optimized content or sponsored links is just the first step in an effective search marketing campaign. To be truly effective, your site must also persuade visitors to take advantage of your products or services. One of the most popular sessions at our Search Engine Strategies conferences is <A href="http://searchenginewatch.com/searchday/article.php/2160151" target=blank>Measuring Success, which focuses on strategies for optimizing a Web site for post-search visitors and the tools to track whether your efforts are effective. Bryan Eisenberg is a regular speaker on the panel—and with good reason. He consistently scores among the highest of all SES speakers in participant feedback surveys. Bryan is a dynamic speaker, but he also presents some great ideas for integrating search marketing with Web site design and persuasive online merchandising.
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Read full article: 'Converting Searchers to Buyers' (3703 bytes more)  
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Posted by: Zachary Rodgers on Thursday, June 16, 2005 - 03:33 AM
Internet_Marketing
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<FONT face=Verdana size=2>Beth Kirsch is one of the few interactive marketing execs to move up from the ranks of affiliate marketing, and she's learned some fascinating lessons along the way. Audible hired her late in 2003 to turn around its withering affiliate program, which at the time brought in less than one percent of revenue. Just over a year later, executives say it's share is in the range of 15 to 20 percent. Based on that success, Audible promoted Kirsch to run all its online marketing channels, and she now divides her time between the affiliate program, paid media, and search. She recently took out a half-hour to speak with ClickZ about the best uses of affiliate marketing, why it irks her that the channel has such a bad rap, and the role blogs have played in Audible's affiliate success.
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Read full article: 'Q & A with an Internet Marketing Head' (7276 bytes more)
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Posted by: James Maguire on Friday, June 10, 2005 - 09:35 AM
Internet_Marketing
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<P align=left>In <A href="http://smallbusinesscomputing.com/emarketing/article.php/3498741" target=_blank>part one of this series, we spoke with Kelly Mooney about the research report she co-authored, "What Women Want." Mooney is a lead partner in Resource Interactive, which conducts extensive research into how online merchants can best reach female shoppers. <P align=left>In this follow-up piece, we talk with Laura Evans, an executive director at Resource Interactive, about how these theories work in the real world. While the firm's research found ten key principals that are useful in engaging the female consumer, there are many ways to implement these theories — which Resource Interactive also does.
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Read full article: 'What Women Want Online — Part II' (9811 bytes more)
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Posted by: James Maguire on Friday, June 10, 2005 - 09:17 AM
Internet_Marketing
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Clearly, women have become a prime driver — perhaps the prime driver — of e-commerce. In 2004, female shoppers made 64 percent of online purchases, according to <A href="http://www.resource.com/" target=_blank>Resource Interactive. "And that figure just continues to rise," says Kelly Mooney, one of Resource Interactive's lead partners.
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Read full article: 'What Do Women Want Online? Ten Tips for E-tailers' (11341 bytes more)
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Posted by: Dynamic Logic on Monday, April 18, 2005 - 10:57 AM
Internet_Marketing
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The following is more insight from Dynamic Logic's AdReaction 3 study and a discussion of the data's implications. Despite the fact that online advertising tends to be generalized as "banners" or "pop-ups" reflecting the pejorative term du jour, there are many formats for Web advertising. This research points out that consumers view them very differently.
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Read full article: 'Consumer Perceptions of Various Web Ad Formats' (2979 bytes more)
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Posted by: Dynamic Logic on Monday, April 18, 2005 - 10:52 AM
Internet_Marketing
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As part of the annual AdReaction study on marketing effectiveness and consumer reactions to specific forms of advertising, Dynamic Logic released new research today that shows consumers feel that the "appropriate" number of ads that appear over the content on the pages they are browsing is 2 per hour.
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Read full article: 'Research Shows 2 Popup Ads per Hour may be okay' (2870 bytes more)
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Posted by: eMarketer on Monday, April 18, 2005 - 10:48 AM
Internet_Marketing
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<SPAN id=ctlReportUC_lblLeadIn>Since its inception, the Holy Grail of advertising has been targeting—putting the right message in front of the right consumer at the right time. After a decade of tinkering and trial, more sophisticated online advertising techniques and technologies are poised to deliver on the promise. As the audience fragments, marketers' aim is sharpening—and the art of selling will never be the same.Attention: Advertising Agencies, Marketers, Portals, Web Publishers, online Retailers, Large Corporations and SMEs.
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Read full article: 'Targeting Customers Online: Techniques and Trends' (2359 bytes more)
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Posted by: eMarketer on Monday, April 18, 2005 - 10:41 AM
Internet_Marketing
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<P class=intro><SPAN id=ctlReportUC_lblLeadIn>The Internet may be reaching a tipping point. Females now make up a majority of the US online population, and their numbers are growing. As women, who dominate offline spending, extend their influence on shopping and buying online, they will transform content, commerce and marketing. Are marketers, agencies, retailers and content sites prepared for the women's Web?
Attention: Marketers, Advertising Agencies, Retailers and online Content, News, Entertainment, Gaming, Health Care and Travel Sites.
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Read full article: 'Women Online in the US: A Growing Majority' (2241 bytes more)
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