|
|
 Topic: E-mail MarketingThe new items published under this topic are as follows.
Posted by: Eric L. Howes on Monday, July 04, 2005 - 08:04 PM
Email_Marketing
|
Many people buy or download Spyware programs because they received a pop-up window or an e-mail telling them that their computer is infected with Spyware. Did that statement become truth after installing the Spyware?
Many Anti-Spyware programs on the market have been discovered NOT to help at all with identifying or removing spyware programs and in fact, some, have been discovered to be spyware. Find out which ones are on the watch list and which ones are for real ...
|
Read full article: 'Does your computer have Spyware? Is it your Spyware?' (5003 bytes more)  
|
|
Posted by: Roger C. Parker on Monday, June 27, 2005 - 11:41 PM
Email_Marketing
|
|
Effective newsletters are those that appear on time, are attractive and easy to read. On-time newsletters require careful editing and a format that can be easily prepared under last-minute conditions. The following ten tips can help you review the success of your current newsletter program or set up an effective newsletter to promote your business.
|
|
Read full article: 'Create the perfect business or organization newsletter' (11580 bytes more)
|
|
Posted by: Janine on Wednesday, December 01, 2004 - 11:27 PM
Email_Marketing
|
<FONT face=Arial>The most valuable asset associated with your business would have to be the relationship you have established with your customers. If you’ve been consistently communicating with them they will likely be familiar with your company and the services that you provide. Due to the influx of SPAM, the last thing you want to do is confuse your recipient by altering the "From Label" of your message. Since this is the first and only chance you will have to get them to open your email, you will want to make sure that the "From Label" you select is concise and easily recognized.
|
|
Read full article: 'How can I get a higher response rate on my email campaigns?' (2171 bytes more)
|
|
Posted by: Janine on Wednesday, December 01, 2004 - 11:27 PM
Email_Marketing
|
|
<FONT face=Arial>Over-mailing your recipients is a very effective way to…lose subscribers! A bored or annoyed recipient is one step away from becoming an unsubscribe and you really don’t want to alienate your subscribers. <FONT face=Arial>Under-mailing your recipients can be as equally dangerous, especially if you’ve spent a lot of time and money to convert new leads to newsletter subscribers. Don’t wait too long before sending an initial welcome email because you want your recipients to get familiar with your content and your static “From Label” right away.
|
|
Read full article: 'How often should I email my subscribers?' (3711 bytes more)
|
|
Posted by: eMarketer on Saturday, November 06, 2004 - 04:27 AM
Email_Marketing
|
<SPAN id=_ctl0__ctl0_MainContent3_ctl2ArticleUC_lblBlurb><FONT face=Arial>The number of inappropriate and potentially sensitive images sent as e-mail attachments has declined over the past six months, but...
<FONT face=Arial>According to research conducted by <A href="http://www.messagelabs.com/home/default.asp" target=blank><FONT face=Arial>MessageLabs<FONT face=Arial>, during the six-month period from March to August 2004, the ratio of e-mail attachments containing non-work related material that can waste valuable bandwidth and possibly offend employees — such as pornography, cartoons, jokes and greetings cards — was 1 in 4,756 (0.02%), down considerably from the same period a year ago when the ratio was 1 in 1,357 (0.07%).
|
|
Read full article: 'Good and Bad News about E-Mail' (3674 bytes more)
|
|
Posted by: eMarketer on Saturday, November 06, 2004 - 04:25 AM
Email_Marketing
|
<SPAN id=_ctl0__ctl0_MainContent3_ctl2ArticleUC_lblBlurb><FONT face=Arial>A new report from EmailLabs advises e-mail marketers to keep subject lines short and hyperlinks plentiful.
<A href="http://www.emaillabs.com/" target=blank><FONT face=Arial>EmailLabs<FONT face=Arial> is in the business of selling e-mail marketing solutions, so it makes sense that they would launch a study to find out how to make e-mail marketing as effective as possible. The major finding? Short is sweet.
|
|
Read full article: 'Getting E-Mail Opened and Click-Through Rates High' (2833 bytes more)
|
|
Posted by: eMarketer on Saturday, November 06, 2004 - 04:24 AM
Email_Marketing
|
<SPAN id=_ctl0__ctl0_MainContent1_ctlArticleUC_lblBlurb><FONT face=Arial>Compliance with the CAN-SPAM Act by unsolicited commercial e-mailers rose in September, according to <A href="http://www.mxlogic.com/" target=blank><FONT face=Arial>MX Logic<FONT face=Arial>, but still falls within the single digits.
<FONT face=Arial>The CAN-SPAM Act was signed into law in 2003 and went into effect on Jan 1, 2004. It requires that unsolicited commercial e-mails include a valid postal address as well as an accurate sender address and subject line. Also, messages must give the recipient the option to opt out of future e-mails.
|
|
Read full article: 'CAN-SPAM Compliance Higher - But Still Low' (2857 bytes more)
|
|
Posted by: eMarketer on Saturday, November 06, 2004 - 04:24 AM
Email_Marketing
|
<SPAN id=_ctl0__ctl0_MainContent1_ctlArticleUC_lblBlurb><FONT face=Arial>A study by <A href="http://www.ipt-ltd.co.uk/" target=blank><FONT face=Arial>IPT<FONT face=Arial> finds that e-mail is challenging television's position as the dominant form of marketing.
Research conducted by IPT in August and September 2004 indicates that consumers are showing a more favorable opinion of e-mail marketing compared to TV advertising. When asked to pick the most effective marketing communication channel, 32% of consumers say e-mail, not far behind the 39% that choose television. With the majority of respondents choosing to receive their messages at home in the evening, the report claims, "e-mail is fast encroaching on TV's territory as the king of promotion."
|
|
Read full article: 'Consumers Respond Favorably to E-Mail Marketing' (2244 bytes more)
|
|
Posted by: eMarketer on Saturday, November 06, 2004 - 04:23 AM
Email_Marketing
|
<SPAN id=_ctl0__ctl0_MainContent1_ctlArticleUC_lblBlurb><FONT face=Arial>While e-mail is rising in popularity among consumers, spam continues to be a persistent problem and source of complaints.
<A href="http://www.doubleclick.com/us/" target=blank><FONT face=Arial>DoubleClick<FONT face=Arial> announced the results of its "Fifth Annual Consumer Email Study" at the DMA Annual Conference in New Orleans last week. Summarizing its findings, the company noted that their "study reveals the continued popularity of e-mail for consumers and an increasing acknowledgment of e-mail as a legitimate and relied-upon marketing channel."
|
|
Read full article: 'E-Mail's Popularity with Consumers Grows' (5131 bytes more)
|
|
|
|
|
|
