Tutorials & Teachings: How to Get Great Organic Search Engine Listings

Several times each day I get approached by site owners wanting to be in the top 5, 10, top page for organic (frëe) listings. The organic results are those that display to the left and below "Sponsored Sites" or "Sponsored Results" at Google, MSN and Yahoo!. These "Sponsored" advertisement boxes are part of Pay-Per-Click programs where site owners bid for positioning.

Reviews & Recommends: Does your computer have Spyware? Is it your Spyware?

Tutorials & Teachings: 12 Traits of Successful Small Business Owners

Tutorials & Teachings: Create the perfect business or organization newsletter

On-time newsletters require careful editing and a format that can be easily prepared under last-minute conditions. The following ten tips can help you review the success of your current newsletter program or set up an effective newsletter to promote your business.

Reviews & Recommends: Converting Searchers to Buyers

One of the most popular sessions at our Search Engine Strategies conferences is <A href="http://searchenginewatch.com/searchday/article.php/2160151" target=blank>Measuring Success, which focuses o­n strategies for optimizing a Web site for post-search visitors and the tools to track whether your efforts are effective.

Bryan Eisenberg is a regular speaker o­n the panel—and with good reason. He consistently scores among the highest of all SES speakers in participant feedback surveys. Bryan is a dynamic speaker, but he also presents some great ideas for integrating search marketing with Web site design and persuasive o­nline merchandising.

Tutorials & Teachings: Q & A with an Internet Marketing Head

Audible hired her late in 2003 to turn around its withering affiliate program, which at the time brought in less than o­ne percent of revenue. Just over a year later, executives say it's share is in the range of 15 to 20 percent.

Based o­n that success, Audible promoted Kirsch to run all its o­nline marketing channels, and she now divides her time between the affiliate program, paid media, and search. She recently took out a half-hour to speak with ClickZ about the best uses of affiliate marketing, why it irks her that the channel has such a bad rap, and the role blogs have played in Audible's affiliate success.

Tutorials & Teachings: Ten Tips for Getting Customers to Buy More

Tutorials & Teachings: What Do Women Want Online? Ten Tips for E-tailers

Clearly, women have become a prime driver — perhaps the prime driver — of e-commerce.

In 2004, female shoppers made 64 percent of o­nline purchases, according to <A href="http://www.resource.com/" target=_blank>Resource Interactive. "And that figure just continues to rise," says Kelly Mooney, o­ne of Resource Interactive's lead partners.

Tutorials & Teachings: Site Design Tips to Improve Your Sales — Part I

The better designed your site, the better your chances of making the sale.

Research has long shown that the leading factor in persuading shoppers to buy from an e-commerce Web site is ease of navigation — findings that were supported in a recent survey by Jupiter Research (which is also owned by the publisher of this Web site.) In other words, customers are saying "make your site easy-to-use, and you'll earn our sale."

If usability is the key to a better bottom line, then what specifically will improve your site's ease of use?

Tutorials & Teachings: Part One - Intro To Search Engine Submission

How can I get my site listed with search engines? It sounds like a pretty simple question, but sadly, search engine submission can be a complicated subject.

Have no fear. This guide will take you through the essential and relatively easy steps you can take to get listed with search engines.

Before we begin, it's important to make a distinction between search engine submission and search engine optimization. These terms, along with others, are sometimes used synonymously to discuss different efforts to promote sites o­n search engines. However, within this section of Search Engine Watch, they will be used to refer to some very specific activities.