Go to Business Website Design Business Website Design Go to Business Website Design
We are offering to build a website for your business absolutely free for a guided tour.
Go to Business Website Hosting Business Website Hosting Go to Business Website Hosting
Take advantage of the business building tools included with each hosting package.
Go to Search Engine Submission Search Engine Submission Go to Search Engine Submission
Discover how powerful internet success can be once you have high rankings.
go to Internet Marketing Tools Website Design Templates Go to Internet Marketing Tools
Save a lot on your development costs and get your business online faster by starting with a pre-built website template which we can customize especially for your business.
go to Internet Marketing Tools Learning Knowledgebase Go to Internet Marketing Tools
Read Articles on Affiliate Programs, E-mail Marketing, Internet Marketing, Internet Statistics, and Search Engine Promotion.
Identity Designs News Scroll (15sec delay)
Chris Gutierrez of SoCalSeniors.com
Finding a company or person who goes above and beyond their job description or duties is rare in today's business world. If someone is looking for a great product at an even better price, I would highly recommend Identity Designs.
 Chris Gutierrez of SoCalSeniors.com
Larry Fair of LiveInternetWeddings.com
I would highly recommend Identity Designs to anyone who would want to have a professionally designed web site. First impressions are extremely important, and your website represents your business face to the world.
 Larry Fair of LiveInternetWeddings.com
10 Deadly Sins for any Website | 12 Reasons Why Your Business Needs a Website | Basic Website Design | Building Links | Design a Website | E-mail Marketing | Entrepreneurs | Fire Your Website | Submit to the Search Engines| Improve Marketing | Exchange Links | Marketing Your Website | Do you Need a Website | How to Obtain E-mail Addresses Legally | Offer Your Client's Support Online | Internet Marketing | Reasons Why a Website will help Your Business| Redesign Your Site | Website ROI | Search Engines | Website Promotion | How to Get into the Top 10 | View the Top 100 Categories | Types of Online Businesses | Webdesign | Webdesign Do's | Website's Prove They are Worth It | Why you Should get Your Business on the Internet | Zoom to the Top of the Search Engines | How to get a Swarm of Traffic to Your Website
Should You Fire Your Web Site?
If your Web site is not doing a good job of selling your products or services then why are you still paying it to stay?

Ask yourself this: If your Web site were one of your salespeople, would you keep that employee on your team? In other words, is your Web site doing its job of selling?

Almost every viable business today has a Web site that serves a number of purposes. Even a basic Web presence ensures a visitor that the company is for real and still in business. At larger companies, the marketing or Web department controls the messaging, content, look and feel. Support may have a section to offload customer service. Highly integrated businesses may even tie distribution and the supply chain to the site, allowing customers to check their orders.

It doesn't matter if you're the only "salesperson" or you have a dedicated sales team; brochures, product sheets and a shopping cart system aren't enough to build any online or offline business. You want your Web site to engage, enroll and compel customers. You want it to qualify prospects, present solutions and close sales. You want it to grab a visitor's attention, create some interest, build desire and get the visitor to take some action. You know--the stuff that salespeople do.

Getting Leads
Is your Web site getting good leads? Not all Web site visitors are created equal. Don't assume that just because they happen to be on your Web site they are interested in buying your product or service. There tends to be four types of Web traffic:

    1. Browsers: people who might have arrived on your site by mistake, curiosity or another form of general marketing. These visitors come with no intent.

    Banner 10000044

    Build your mailing lists, publish your newsletters and manage your email advertising campaigns, right from your browser.

    2. Suspects: visitors who have already made a decision to fix a problem but still haven't decided on a solution. These groups are looking for something but aren't sure what they want.

    3. Prospects: visitors who know both the problem and the solution and are making a decision on who is going to supply the solution. Where are they going to access the solution?

    4. Customers: those who have already made the decision to buy from you and want to place an order.

Does your Web site navigation qualify or disqualify your traffic? The navigation of your site must be able to identify and direct the leads that it receives into the appropriate part of your sales process. Does your site map the accepted AIDA (attention, interest, desire, action) sales process to each of the types of visitors?

Browsers and suspects need to see a strong USP (unique selling proposition), have their attention grabbed and interest created. Prospects want to know what's in it for them. You want to build desire by conveying real benefits. Customers want a fast and simple way to do business with you online.

Does your Web site give good presentations to the right people? Like any good sales presentation, your site has to be tailored to its audience. The content that builds desire for one personality style may confuse or bore another. Your sales presentation, the content, should be specific to the various buying styles of your visitors.

Closing the Sale

So your site does the presentation, but does it ask for the order? There must be a point of action with a specific decision for the visitor to make. Is the purpose of the site to make sure that the visitor fills in a survey, follow-up or request-for-info form? Is it to make sure that they join the mailing list by subscribing to a newsletter? Perhaps you want the visitor to call in to book an appointment with a live sales rep, or even better, to complete the entire transaction online using your e-commerce system. Make sure your site asks for the order.

If you need help determining your Web site's weaknesses, there are many software programs available to help you track page hits, page views, length of visit and so on. Most important, you want to know where the customer was in the sales process when they came into the site and where they left.

Imagine the next sales meeting when it's time to look at the sales funnel and your sales forecast. You'll go through the numbers, looking at the number of current opportunities. How many new leads were added to the sales funnel? How many of those suspects are qualified? How many presentations were done to the qualified prospects? Finally, how much business is going to close this week, month or quarter?

Salespeople aren't paid for what they know. They're paid for what they sell. Should you include your Web site on your sales team, or should it be replaced?

We can help you to save several thousand dollars compared to hiring a typical web design company and give you a lot more than a basic "average' website. With our powerful web-based software system you can have a very dynamic and state-of-the-art website that will not only save you a lot of money upfront but even more in the long-run. 
Try it out Free for 15 days, Click Here.

Take advantage of the benefits that only the Internet can give your business. 
Take us for a No-Obligation Test Drive. 

The Online Business News

- delivered to your inbox every month -
Name :   
E-mail :   
is a member of the
Council of Online Professionals
IDENTITY DESIGNS is a registered member of the International Council of Online Professionals.

is a Member of
The Better
Internet Bureau
IDENTITY DESIGNS is a Certified Member of The Better Internet Bureau
Read News and Articles on: Free Website Marketing | Online Spending | Internet Marketing | Search Engine Promotion | Internet Statistics | Website Design | Link to Us



Copyright © 2004 Identity Designs All rights reserved.   ::   Privacy Policy :: Terms of Use :: No Spam Policy :: Link Exchange


Sign up for PayPal and start accepting credit card payments instantly.