|10 Deadly Sins for any Website | 12 Reasons Why Your Business Needs a Website | Basic Website Design | Building Links | Design a Website | E-mail Marketing | Entrepreneurs | Fire Your Website | Submit to the Search Engines| Improve Marketing | Exchange Links | Marketing Your Website | Do you Need a Website | How to Obtain E-mail Addresses Legally | Offer Your Client's Support Online | Internet Marketing | Reasons Why a Website will help Your Business| Redesign Your Site |
Website ROI | Search Engines | Website Promotion | How to Get into the Top 10 | View the Top 100 Categories | Types of Online Businesses | Webdesign | Webdesign Do's | Website's Prove They are Worth It | Why you Should get Your Business on the Internet | Zoom to the Top of the Search Engines | How to get a Swarm of Traffic to Your Website Here are the Basic Ingredients for Any Web Site
Any Web site, regardless of the type of business you're in, will require all of the features listed below. Even if your website is for personal or family use. This is not the complete list of features that you'll wind up needing to make sure your website is successful and usable; it's merely a starting point to help you get an idea of what you'll need to take into consideration when it is time to build your website and to make sure it is a successful venture.
These basic ingredients are:
Your Own Web Address
Your website will need to have an address for people to go to and you should choose a web address or domain name that would easily be recognized as belonging to your company. Try to use words which also give an idea about what you do. The simpler the domain name, the better, but sometimes a little bit of a long one can help your business. For example, including the words "realty", "florist", "mortgage", or "landscaping" in your domain name will help identify your company as well as the type of business you do. If your website is with Identity Designs then you can have several domain names all pointing to your one website. Thereby increasing your doorways
Eye Pleasing Design and Layout
You'll need a Website that is easy for your visitors to see on any browser and easy for them to navigate. If you hire a web designer to build your site, you'll want to make sure it is easily viewable on any browser and not just a few. Your website should show visitors what they are looking for. Most visitors will want to see the following things; business name, phone number, contact or feedback form, a short history or about us page, map to your location if appropriate, what you're selling, and for how much. Do not get conned into buying a "brochure" or "business card" website as they will not create a high percentage of client conversions compared to a website that does actually show prices and comparisons with immediate purchase capabilities or immediate appointment making capabilities. Your website should require action from the website visitor and encourage them to follow through with that action which will result in them becoming a client. Simply displaying your name and phone number will only encourage them to go to a competitors website instead of your own. You websites design should be to create clients, not simply display information.
Personality and Content
Your website should have it's own personality. Content will help you to create this and it is exactly what you think it is: the information, words, graphics, products or services displayed, and data that your website contains. Your content is what will set you apart from other sites. You'll need to create content that flows easily from one page to the next and shows itself in an eye pleasing manner. Whether you choose to make your website witty, informative, persuasive, brief, flowery, or cutting-edge, you'll want it to be convincing, and you will want it to reflect your business in a good light. As a client of Identity Designs, we can help you through our free unlimited technical support and customer care.
Worried about where this content will come from? This company, Identity Designs, offers free industry specific content. We have a library of royalty-free images you can use until you get your own. Identity Designs can set-up your site to have text, graphics, and even a short industry specific description with images already on your own site. Once you start changing it and modifying it to your specific likes it will become customized and have the personality you desire. Finally, you will need to remember to update your content to make sure your site is always fresh and being kept up-to-date. Weekly or Monthly updates is usually sufficient. Not updating your website will deter the search engines from raising you in the rankings and will not encourage regular visitors to continue being your client. If your website gives them the impression that you are never growing and never expanding then they will prefer to go elsewhere and do business with someone who is, because they are already successful.
Hosting and Management
Selecting a hosting company for your Web site is very important. Having an unreliable service can result in visitors going to your website and seeing a blank page or error message. You cannot have your businesses reputation affected by a poor hosting company. There are many out there to choose from but limiting yourself on bandwidth or hits can be critical mistakes as you begin advertising your website and your traffic flow increases. It is impossible to know for sure how many visitors the other websites are getting that are also located on the same server as yours. Unless you want to rent, lease, or buy your own server and pay for the necessary connections to make it high-bandwidth, you need an affordable and risk-free solution to your business website needs.
Fortunately, Identity Designs will be hosting your website on servers that are co-located with Yahoo!'s servers with the same connection speed and therefore will allow you virtually unlimited bandwidth and hits. The server/network model used for websites with Identity Designs implements four tiers of hardware and software solutions developed and implemented by a highly trained team of developers. The network consists of a redundant redirect system, site building servers, e-commerce transaction servers and statistics servers.
Website Security and Protection
Firewalls are a necessary form of online security. They prevent hackers from gaining access to your customers' personal and financial information or your internal company files. Security is, quite obviously, an important issue for any online business. You will want to take all possible measures to ensure that you are providing you and your clients with a secure online environment. The websites provided by Identity Designs all use the highest industry standard SSL encryption to protect all of the information your website collects and 128 bit encryption for all order processing transactions. Providing you with a solid foundation for e-commerce.
Search Engine Promotion
Getting website listed on the search engines is not something that happens automatically or for free. Search engines are a business just like everyone else and in order for them to reference your site in their listings you need to make sure your website is robot friendly, easily indexable, and all in all is what is referred to as "Search Engine Friendly". This can be a complicated process. To do it yourself, you will need to understand the differences between the various search engines as they each have their own methods to indexing your website, and you will want to understand how each search engine ranks, rates, and catalogs sites. When you have an understanding of these processes, you can begin the work of getting your site listed in search engine results. Your other choice to hire a company to do this, and there are thousands to choose from ranging from $60 per month to $350 per month.
Built-in to each of the websites you can get from Identity Designs there is an easy to use search engine submission tool for you to use, with one click of a button, after you have entered your keywords and a description. Once you have submitted your website to the search engines, you can improve your search engine rankings by targeting your keywords and other relevant information. We can help you to get the most effective and highest ranking keywords that will help you to obtain the most visitors to your website and assist with providing the most client conversions possible.
Aside from submitting your site to the search engines, there are many ways of attracting customers to your site and none of them should be over-looked or held back. these include placing your website address in all of your advertisements, on your signs, business cards, brochures, invoices, receipts, stationary, e-mail messages, and everywhere else.
Website Monitoring and Maintenance
You will want to make sure your website is always available and never down for maintenance or due to server overload. That is why it is important to choose a company like Identity Designs which will monitor your website and make sure it stays up and running for you. Monitoring your site also means monitoring your site traffic and your visitors' traffic patterns, monitoring your site's keywords and search engine referrals, maintaining complete visitor profile reports, and much more. Each website provided by Identity Designs can tell you a lot more than just statistics. For example a statistic might be that you have had over 1,000 visitors to your website within the past week. We can tell you what website they came from and what keywords they used to find you. This will help you to know what keywords are working so you can change the ones that aren't and also help you to know where you are getting your website traffic from, i.e. Google, AOL Search, MSN Search, affiliate links, etc.
That is why having your business on the Internet is not really a choice anymore. It has become a necessity in today's marketplace. Let us help you have control over it.
Local competitors may already have one. And remember; it's now much easier for almost any business to tap into almost any market, from almost any geographical location. And best of all, with today’s advances in technology, you can control your entire online empire without anyone's help.
All of the websites sold with Identity Designs solution include all of the capabilities needed to have a successful online business including the ability of gathering e-mail addresses into a database and allowing you to send out an e-mail or newsletter to as many of them as you want. Also the ability to promote yourself to most of the top search engines with one click of a button and have unlimited pages, modifications, and changes.
That is why we offer the only complete solution in one affordable package. When you're ready, take us for a test drive and we will show you in 30 minutes how you can build your online empire successfully and easily without costing you an arm and a leg. To get started click here.
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